Securing Data in an AI-First World with Microsoft Purview
Microsoft Purview stands out as the industry-leading solution, offering comprehensive governance, protection, and management of data estates.
In today’s AI-first world, organizations are presented with an unprecedented opportunity to harness the power of artificial intelligence (AI) to revolutionize their operations and spur innovation. AI’s ability to process data and generate insights is transforming the way businesses approach problem-solving and enhancing human capabilities. With 97% of organizations actively pursuing an AI strategy, it’s clear that AI adoption is on the rise.
However, this rapid adoption comes with its own set of challenges, particularly in the realms of data security, compliance, and privacy. Organizations are finding themselves at a crossroads, where the need to protect their most valuable asset—data—is paramount to maintaining their competitive edge, reputation, and customer loyalty.
Microsoft Purview stands out as the industry-leading solution, offering comprehensive governance, protection, and management of data estates. In conjunction with Microsoft Defender, it equips organizations with robust tools to safeguard their data and security workloads.
The latest enhancements to Microsoft Purview and Microsoft Defender are specifically designed to secure data and applications in the context of generative AI. These advancements provide organizations with:
Comprehensive Visibility: Insights into generative AI app usage, including sensitive data in AI prompts and user interaction metrics.
Extensive Protection: Capabilities to block risky AI apps and customizable policies to prevent data loss in AI prompts and protect AI responses.
Compliance Controls: Tools to detect business or code of conduct violations and meet regulatory requirements with ease.
The private preview of the AI hub in Microsoft Purview is a game-changer, offering visibility into the use of AI applications and the flow of sensitive data. This feature extends to over 100 popular consumer AI applications, ensuring organizations can monitor and manage their AI interactions effectively.
Microsoft Defender for Cloud Apps now includes over 400 Generative AI apps in its catalog, allowing organizations to discover, assess, and control the use of these applications.
The integration of sensitivity labels in Microsoft Copilot for Microsoft 365 is a testament to Microsoft’s commitment to data security. This feature ensures that Copilot interactions and generated content adhere to the organization’s data security policies, automatically inheriting the most protective sensitivity label when multiple documents are referenced.
As the landscape of generative AI applications continues to expand, Microsoft Purview provides the necessary tools to manage the associated risks and maintain data compliance. From Insider Risk Management to Data Loss Prevention and Adaptive Protection, Microsoft Purview offers a comprehensive suite of solutions to keep sensitive data secure in an AI-driven environment.
In conclusion, Microsoft Purview and Microsoft Defender are paving the way for secure AI adoption, enabling organizations to leverage the full potential of AI while ensuring their data remains protected.
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